More than ever, search engines such as Google, Yahoo and Bing are critical to driving website traffic. After all, the vast majority of web visitors start their journey by typing in a search bar. Taking a strategic approach to ensuring that you show up in the right places in search engine results pages is significant, but the practice is so much deeper than just picking a keyword or phrase to build your content around. In order to generate business, your website must be easy for both the search engines and your customers to find and understand. At Levy Marketing Group we can help.
As will all of our services, we start by analyzing your business to better understand how your target market is likely to search for you and we craft a plan based on that analysis. We have the experience and knowledge to help you increase your ranking organically in search engine results for targeted key words and phrases and we can help you get ads in front of potential visitors to ensure that when they are looking for a product like yours they find you.
Search Engine Optimization (SEO)
SEO is about so much more than getting to the first page of Google. We all received countless pitches that say you have problems with your website along with a promise to get you to the first page of Google. The challenge is not getting on the first page for a keyword that no one searches, but getting to the top of key results that convert potential customers into real customers. Machine learning and the search algorithms are getting smarter everyday. The importance of having relevant content that speaks to your customer must not be underestimated.
Search Engine Marketing (SEM) and Pay-Per-Click Advertising
Google Ad Words, Facebook ads, Twitter sponsorship, retargeting, attribution, PR strategies… with so many outlets available today navigating the maze of pay-per-click advertising can be overwhelming. We will help you craft a plan that is set up for success.
Social Media Marketing
Social media has become an essential part of a successful marketing mix, but with so many social networks, engaging properly can be a vexing problem for business. Our approach to social is geared towards increasing communication with customers and bringing more brand awareness to products and services. For social media to work effectively, it takes a commitment to stay engaged and to listen as much as shout.
Your business is listed in countless places on the web and having consistency across these listings is a significant key to online success. Levy Marketing can help you to be in control of the your business information across more than 100 digital services globally, including Google, Apple, Bing, Facebook, Yahoo, and Yelp. Our location management services provide you with direct connections to all the places where consumers seek answers about your brand.